For this assignment we were given the task to create three advertisements to put into a themed magazine. Since my magazine revolved around grunge and alternative style and fashion, I decided to select products and services based on alternative hair, make-up, and apparel brands.
Black Moon Cosmetics - Liquid Matte Lipstick
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Merchbar - Merch Apparel and Accessories
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Arctic Fox - Semi-permanent Hair Color
When considering a hair product I could include in this magazine, I knew very quickly that selecting a hair dye brand would be my best choice. Most alternative individuals can be recognized from afar thanks to their vibrant and unusual hair styles, and after further research I decided on a brand that makes sure their products contrive of all-natural ingredients that contain no drying alcohols, PPDs, or harsh chemicals. Not only that, but they are also 100% vegan and cruelty-free, and donate 15% of their profits to prevent animal cruelty. Something highly supported by those in this psychographic.
As for the design, I found an image of a punk individual with a bright, lilac purple mohawk to attract the attention of the magazine's readers. I then took a bottle of Arctic Fox hair dye in this same color and created a vector image based on the companies logo to add some movement and contract against the soft background color.
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